Explaining the Physics Major
Here is a link to a talk that I'm giving this week to ENG 101 students. These are students interested in STEM fields (science, technology, engineering and math) who have not yet declared a major. My job is to explain what physics is and why it might be relevant to them.
I don't view my job as "recruiting" per se. Yes, I'd like to see students do physics if they find it exciting. But mostly, I just want to make sure they know what physics is and the types of careers they might enter with a degree in physics.
Physics is a hard subject, so it doesn't do us any good to try to talk people into it if they aren't motivated. You have to want to do physics, and you have to be willing to work hard. As I tell students, "find your passion". If physics is your passion, great. If something else fires you up, also great.